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Our Company

3BR Powersports, LLC, is a family owned, family run small business dedicated to providing high quality accessory products for the powersports enthusiast. As avid powersports riders we found that we had accessory needs that couldn’t be met with available products so we made our own. Other riders liked what they saw and asked if we could make parts for them. It got to a point where we were so busy hand making parts that we had to make a decision whether to create a small company to build products using higher volume techniques or farm the products out to someone else. Thus began 3BR Powersports.

What does 3BR stand for?
As it relates to the company nothing! A few years ago the Blackwell Boys started an annual big ride - Chicago to Orlando, “Meet in the middle” Colorado, Milwaukee to California via Lake Superior, etc. We called it the Blackwell Boys Bike Ride or 3BR. We came up with a logo for an annual patch that turned out pretty cool. When it came time to work out the company name and logo we all agreed we liked the 3BR logo but couldn’t figure out an acronym that fit 3BR. Nothing worked so we just decided to use the 3BR.

Why do most of 3BR Powersports products seem to be related to a certain popular frosty beverage?
It all started with the company name. We just say, “3 beer” instead of trying to enunciate each letter of 3BR. Relating our products to the name came along naturally.


Our People

Don Blackwell P.E.
HMFinC (Head Motor Flogger in Charge)

Don is a registered mechanical engineer in the State of California (thus the P.E.) with nearly 40 years of experience in ruggedized electro-mechanical products for military and industrial applications. His design portfolio includes ruggedized computers for harsh environments, mission critical military life support equipment and flight qualified computers for military aircraft.

Don holds more than a dozen patents with four more pending on 3BR Powersports products.

He is a member of the Society of Automotive Engineers and past chairman of the SAE Mid-California section.

Don graduated from California Polytechnic University, San Luis Obispo with a degree in Mechanical Engineering. Don’s rides a 2009 Harley Davidson Road King Classic and a 1982 Harley Davidson FXRS.


Leah Blackwell
General Manager, Sales and Marketing

Leah is the company organizer; she keeps everything in place and on time. Her background in event planning ensures our functions and trade show appearances go along without a hitch. Leah’s marketing skills are enhanced by her graphics and presentation capabilities. Leah doesn’t ride but she’s a MotoGP fanatic; you never want to bet against her on the finishing order of a race. She gets her speed fix on snow and holds the company record for most spectacular crash (snow sled); most time logged in intensive care and most metal holding her together.

Leah graduated from Cal Poly San Luis Obispo with a degree in Environmental Horticulture and Event Planning.


Cole Marshall
Shop Supervisor

What – not a Blackwell. Not to worry Cole is Don’s son-in-law. Cole is actually more than our shop floor supervisor. He is also the “thrash it a bit to see if anything comes adrift” guy. As an expert off-road rider, Cole can put our products to the extreme test. Cole’s riding resume includes AMA District 36 #1 Expert, ISDE gold medal winner, and SCORE San Felipe 250 winning co-rider with Honda’s Johnny Campbell.

Cole is a "Ride Red" guy through and through with a stable of Honda off-road bikes. While he has no problem riding 100+ MPH on a narrow desert trail with dust completely obscuring his vision, he considers riding on the street unsafe so he stays off the pavement.

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